Who and When?
Who should I exchange trust with and when should I verify them?
Who should I exchange trust with?
You should exchange with anyone you might need to trust for money, access, or sensitive actions. That includes:
People You Know Personally:
Family Members: These individuals are often used as the pretext for a scam or social engineering attack. They call and say either your son/daughter/spouse is in trouble or call pretending to be them in trouble. These are people you closely trust.
Friends: If you're like most and will help your friends anytime you can, you should exchange trust with them. While its not as often that friends are used as a pretext for social engineering, targeted attacks will and can.
People you work with:
Even if your organization hasn’t rolled out GetTrusted, you can exchange trust with coworkers using your personal personas.
For small teams or businesses, no enterprise setup is required. Just create your personas, exchange trust, and weave it into everyday workflows like approving access, sharing files, or resetting credentials.
When should I verify?
Someone asks for money or credentials
Prevent scams and fraud
A call or message feels “off”
Stop deepfake or impersonation attempts
You’re resetting MFA or granting access
Ensure internal controls stay intact
Verification takes seconds and saves you from costly mistakes.
Reminder:
If the risk of being wrong is higher than the effort to verify, verify.
Trust your instincts.
If something feels urgent, that’s often the best time to slow down and check.
Real people and real companies will appreciate it.
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